Eyes

Rooted in nature, made for the free-spirited. Lóa 12 Eyeshadow Palette Terra inspired by sun-soaked earth, soft sands, bold browns and grounded beauty. With a curated mix of matte and shimmer tones in warm browns, soft beiges, and earthy neutrals, this palette brings effortless depth and dimension to every gaze. Blendable, buildable, and endlessly wearable, enhance your look with the essence of natural beauty. 

Achieve the perfect eye look with our 6 Eyeshadow Palette. A buildable texture so you can blend or layer effortlessly for greater shade intensity to complete your full look. Highly pigmented, the soft, shimmering or matte shades stay on your eyelids with a luminous, silky finish. Our formula allows easy and gentle application so you won’t damage the delicate skin around your eyes.

Indulge in the perfect pink with the 9 Eyeshadow Palette Berry Whip, a 9-shade collection of berry-inspired hues, from soft blush and peach tones to rich rose and lilac. Designed for makeup lovers who crave high-pigment color and seamless blendability, each shade glides on effortlessly and stays vibrant all day. With a mix of matte and shimmer finishes, this berry combination eyeshadow palette lets you create everything from soft everyday looks to bold glam moments. Whether you’re blending, layering, or packing on color, Berry Whip is your go-to palette for modern, feminine makeup looks.

Unveil your softest, most romantic self with Lóa 9 Eyeshadow Palette Luna Rosa, inspired by moonlit blooms and delicate blush tones. From silky rose mattes to luminous champagne shimmers, each shade glides effortlessly for dreamy, buildable color. Perfect for everyday elegance or subtle date-night drama, Luna Rosa captures the quiet beauty of love under a twilight sky. Vegan, cruelty-free, and made for eyes that love to linger.

Bring the color party to your eyes! The 9 Eyeshadow Palette Sugar Rush, ultra-pigmented, blendable shades in a mix of matte and shimmer finishes. From bold to playful brights, each color delivers smooth, vibrant payoff that lasts all day. Whether you're going for a soft pop or full-on festival glam, this palette makes it easy to create endless looks with a modern, colorful twist. Add a burst of color to your beauty routine Sugar Rush is your new eye obsession.

Groom your brows in an instant with our new Clear Eyebrow Gel. The clear formula is the universal match for any hair color and all complexions. Our eyebrow gel will visibly shape and fluff your brows to achieve your desired look with an easy, comfortable swipe. Our formula provides a flexible hold for your brows to shape naturally as they are and the clear formula will never leave a trace!

Description

Lóa Dual Tip Liquid Eyeliner Black is the eyeliner you need! The pen offers two looks with controlled precision brushes so you have the freedom to create sharp lines or dramatic wings. With the fine brush end, you can achieve clear-cut lines to get the perfect cat eye. The larger felt tip end draws bolder, more dramatic lines with a single sweep. Don’t worry about smudges or flakes as the formula ensures that the liner stays in place all day long.

Our Eye and Lip Primer Sunlit has arrived! Cover the imperfections and discolorations of your eyelids with our creamy silicone formula. With this eye primer, your eyeshadow will last all day and no creases will appear. Completely prevent creasing from happening so your eyeshadows last perfectly. This primer is sheer yet smooth, perfect for flawless application of color to your lids!